After blocking Muse, Amazon now lets users text Alexa to help them shop
Major e-commerce platforms are increasingly blocking third-party AI agents in favor of building their own proprietary shopping assistants to retain control over the customer relationship.
Covered by 2 sources · first reported by The Verge
What happened
Amazon is launching a new feature that allows select U.S. customers to text its Alexa AI agent to search for products, compare prices, and make purchases. The rollout follows Amazon's recent decision to block Meta's Muse agent from querying its site.
Who it’s about
- Amazon
- Alexa
- Meta
- Muse
- DoorDash