Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
This highlights the continued adoption of AI personalization in the retail and fast-food sectors to streamline customer service and increase sales.
Reported by The Verge ·
What happened
Starbucks CEO Brian Niccol announced during an earnings call that the company plans to explore AI-driven drive-thru experiences that recognize participating customers and display personalized digital menus. This initiative mirrors similar personalized menu and AI experiments currently being tested by fast-food competitors Taco Bell and McDonald's.
Who it’s about
- Starbucks
- Brian Niccol
- Taco Bell
- McDonald's