Worth knowing
As search traffic dries up, Reddit announces it’s shifting to a logged-in experience
This marks a major shift away from the open web as one of the internet's most important sources of human-generated training data walls off its content in response to AI search and scraping.
Reported by TechCrunch ·
What happened
Reddit announced during its Q3 earnings call that it is transitioning to a primarily logged-in experience as AI-powered search significantly reduces its web referral traffic. The move aims to protect its platform from unauthorized AI scraping, preserve its lucrative AI data-licensing business, and increase advertising revenue per user despite declining U.S. daily active users. Reddit will begin testing the changes in select markets outside the U.S. in the fourth quarter.
Source
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